Atya Zeb

board member

Atya Zeb is a Lecturer of Marketing at Adelaide Business School, The University of Adelaide. She received her PhD in Marketing from the University of Technology Sydney (UTS). Her research interest includes Entertainment marketing, Marketing strategy, Digital marketing, and Online word of mouth. She has a great passion for entertainment marketing research, where she examines a range of factors that drive audience behaviour and commercial success. Atya has multicultural experience that spans across different countries such as the UAE, South Korea, Australia, and Uzbekistan. She has also worked as an academic at the University of Technology Sydney (UTS) and the University of New South Wales (UNSW). Atya believes that when art holds up a mirror to society, it also hands us the tools to remake it and bring positive changes to society.